Technical Product Management Director – Nike HR Experience and Services November 2021 – Current
• Worked across teams including HR Transformation Program Leadership, SI Consultant Teams from Deloitte, and Nike Technology Engineering to develop and socialize strategy vision for employee Workday and ServiceNow experience on desktop and mobile.
• Developed materials and facilitated several UCD workshops with leaders to design employee personas and define service processes that amplified User-Centered-Design thinking; improved strategic alignment and accelerated requirements gathering.
• Regularly presented strategic decisions and recommendations to HR leadership which fostered dialogue and facilitated decisions that resulted in aligned multi-year product roadmaps, solution requirements and implementation plans.
• Delivered project and resourcing analysis for the TPM HR Portfolio with supporting staffing plans, skills requirements, and job descriptions to enable growth and evolution of UX and Service Design within HR Technology.
UX Strategy Director– Nike Corporate Functions & Converse June 2020 – November 2021
• Created Employee Persona Strategy, Employee Lifecycle Strategy and Persona Templates to help define and set standards for the Nike Employee Digital Experience.
• Worked with Nike HR Business and Tech teams to document experience requirements, user priorities and workflows for Employee Year-End Goals Setting and Manager Feedback “moments that matter”.
• Collaborated with Employee Services Sr. Director, KPMG consultants and ServiceNow solution leads to develop the Nike Digital Employee Omnichannel Strategy and North Star Vision including Employee Engagement, Learning & Talent, IT Services and Knowledge.
• Designed web and mobile screens with animated IX and annotated features, enabling technologies and data requirements which defined the future experience vision, technology features and roadmap prioritization of services for employees.
• Developed talent planning and UX team formation strategies to identify ideal skill and experience mix for globally distributed Nike Technology product teams.
UX Strategy Director– Nike Strategic Enterprise Capabilities (SEC) June 2017 – June 2020
• Developed UX Team capability and service definitions, value statements, resourcing plans, budget estimates, and learning materials to establish value proposition and integration models within the SEC Program.
• Developed UX learning activities and delivered presentations to global teams to evangelize the value, relevancy, and role of UX within the SEC Program for Nike employees through large-scale onboarding programs.
• Managed team of UX Track leads to define reusable, scalable templates for User Journeys, UX Ideation sessions and UX Maturity assessments.
• Managed team of UX designers to develop learning materials and standards for Universal Design best practices to educate and affect change in how Nike teams think about design and work in relation to all Nike employees.
• Managed hundreds of UX stories in VersionOne with UX Track Leads and UX designers as well as conducted sprint planning sessions to align UX team on goals, sizing estimates and deliverable timelines.
• Designed wireframes and screen flows to set the future-state vision for Marketplace Operations and helped define business and user requirements for analysis by SEC Engineering teams.
UX Director – Nike Global Sales November 2014 – June 2017
• Led experience strategies and product design efforts across Global Sales B2B experiences, including web and mobile for NA, APLA, WE and CEE geos.
• Created design concepts, defined implementation specs, built rapid prototypes and facilitated multiple UX sketching sessions with various stakeholders to deliver product designs within the application portfolio.
• Developed and authored information design curriculum including hands-on activities; delivered in training sessions for Tableau developers and data analysts within the customer support operations team.
• Co-led workshops to train teams on how to capture, translate and document business and functional requirements for software applications deployed to Nike.net ecosystem comprised of a mix of SAAS/COTS as well as custom applications.
UX Manager – NIKEiD Direct To Consumer Global February 2013 – November 2014
• Oversaw UX projects from inception to final delivery including taxonomy analysis, requirements gathering, UI wireframe design, visual designs and spec development.
• Authored and ran qualitative usability tests in partnership with vendor Sachs Insights to understand key NIKEiD product value propositions and Nike.com UX points of friction for consumers.
• Worked with the Nike.com Design Team, Web Analytics Team and A/B Testing Team to develop multiple A/B tests for quantitative user evaluations that drove improvements in sales conversion and general usability of the Nike.com experience.
• Designed UX enhancements to the NIKEiD software experience based on analysis of consumer feedback that aligned to industry standards as well as Nike business objectives.
Technical Product Manager – Nike+ Digital Sport (Nike Consumer Digital Tech) July 2012 – February 2013
• Authored and managed requirements, user stories, acceptance criteria and user personas for Nike+ Social Features and Platform.
• Developed software product taxonomy, feature hierarchy, visual component guides and definition format for Fuelband and Running iOS apps as well as NikePlus.com.
• Provided ongoing product management for Nike+ Social Tools development including prioritization of backlog, sprint planning, new feature cost estimation and proposal development.
• Analyzed proposals for timeline, cost and resourcing feasibility and provided reports to leadership including risk assessments and multiple solution options.
Technical Business Consultant – Brand & Marketing November 2010 – July 2012
• Provided strategic, design, technical and legal guidance for Nike’s consumer brand leads to deliver commerce and brand storytelling experiences on web, mobile and social platforms.
• Paired with digital leads for Nike Women, Global Football, Action Sports, Golf, Better World and other teams to create resource plans, project timelines, budget scenarios and technical architecture solutions for digital projects.
• Provided feedback on UI, wireframes and software development plans for broad, comprehensive consumer experiences encompassing Nike digital commerce, brand storytelling and data services.
• Designed information visualizations and presentations to persuade and influence Nike Digital, Marketing and Corporate leadership for global resourcing plans, technology platform architecture, and large-scale creative agency/vendor investments.
Digital Director – Nike SPARQ – Athletic Training Category June 2009 – November 2010
• Developed digital strategy and feature roadmap for Nike SPARQ’s athlete training platform that enabled students to manage profiles, view personalized training content and gain insights from statistical data visuals.
• Managed multiple account teams within creative agencies R/GA and AKQA to execute all phases of multi-million-dollar digital project builds including business requirements, project scoping, budgeting, writing user stories, wireframing, design, development, and Q/A.
• Managed digital team by providing regular coaching sessions, setting career development goals, conducting regular 1:1s as well as developing guidelines and tools to improve professional communication, presentation skill-building and strategic problem-solving abilities.
Senior Digital Producer – Waggener Edstrom Worldwide Mar 2007 - Jun 2009
• Delivered wireframes, content plans, creative briefs, and finished interactive experiences that educated audiences on the Microsoft Office, Microsoft Research, Microsoft Business Intelligence and Microsoft Enterprise Server products
• Developed project proposals and delivered client pitches that outlined timelines, budgets, UX plans, concept designs and team operations that successfully won millions of dollars in digital contracts
• Mentored designers and digital strategists on web design methodologies, software tools and online marketing techniques.
Senior Digital Designer/Web Marketing – ProSight Inc. Aug 2005 - Jan 2007
• Led efforts in close collaboration with the Vice President of Marketing to develop sales and marketing processes and plans including experience metrics, ROI calculations, identification of appropriate stakeholders and product messaging that increased the marketing and sales funnel performance.
University of Oregon Instructor Sep 2001 - Aug 2005
• Taught multiple courses in various disciplines of design with consistent student review scores that were higher than the Art department faculty average.
• Managed large student groups and conducted weekly design reviews that included constructive commentary, group discussion and design guidance.
• Provided career guidance and one-on-one tutoring to students including portfolio development, presentation skill reviews and report writing.
• Participated in regular faculty planning meetings to determine course curriculum and instructional standards.